What are my FMD obligations as an MAH?

Marketing authorisation holders (MAHs) who market in-scope products in Ireland must ensure that all packs released for the Irish market carry safety features (unique identifiers and anti-tamper devices).

The key steps to be undertaken to comply with FMD requirements include:

  1. Identify what products require safety features (as defined in Article 2 of the Commission Delegated Regulation (EU) 2016/161.)
  2. Prepare packaging artwork with the relevant safety features and submit it for regulatory approval.
  3. Upgrade production lines to apply the 2D barcode containing the unique identifiers and also the anti-tamper device.
  4. Connect to the EU Hub which is managed by EMVO. One legal entity per pharmaceutical corporation, known as the ‘Onboarding Partner’ or ‘OBP’, onboards with EMVO and they look after data upload on behalf of all MAHs within the corporation. MAHs are legally responsible for ensuring that the data has been uploaded correctly. Visit the EMVO website for details of EMVO’s onboarding process for OBPs.
  5. Upload unique identifier data that has been placed on packs to the EU Hub. The data will then transfer from the EU Hub to the national repository for the market where the packs are intended to be sold.
  6. Register as an MAH with IMVO and pay the relevant fees (one-off registration fee and annual fee).
  7. Notify IMVO of your ‘Alerts Single Point of Contact’ (SPOC) and back-up SPOC for communications relating to alerts. Click here to download the form to notify this information.
  8. Ensure that the necessary communication processes are in place to ensure that all alerts notified to OBPs via the EU Hub are transmitted to the relevant parties internally for analysis and follow-up.

How do we register with IMVO?

MAHs can now register and sign the agreement online via the IMVO MAH Portal. The portal allows MAHs to set up an account with IMVO so that it can be accessed (by the MAH) at any time to update details as required. New registrations are processed within (1-2 business days).

If you are experiencing difficulties accessing the IMVO MAH Portal, please email

What fees are payable to IMVO by MAHs?

Registration fee – A one-off registration fee of €1,000 (ex VAT) is payable by all MAHs on initial registration with IMVO.

Annual MAH user fee – All MAHs are required to pay an annual user MAH fee. It is payable on 9th February each year and invoices are issued to registered MAHs in early January. For more information on the 2023 annual user fee contact us by emailing

All MAH fees are reviewed each year as part of IMVO’s annual budgeting process. The amount of the annual MAH user fee will be notified by IMVO to MAHs in writing no later than 30th September in the previous calendar year. 

IMVO’s payment terms are 30 days.

Are there any variations to the above fee structure?

Rebates for MAHs with low turnover – Like most other national medicines verification organisations, IMVO bases its financial projections on a flat fee per MAH model. In recognition of the challenges that this may pose for MAHs with a low turnover, a rebate of 60% will be provided on the annual MAH user fee for MAHs with a turnover of less than €100,000 in Ireland (based on previous year’s data). The turnover figure will be self-certified, but IMVO reserves the right to request supporting evidence and/or audit the declared turnover. Fee rebate decisions will be valid for one financial year only. Separate application must be made in subsequent year(s) if a MAH considers that it continues to be eligible for a rebate and such application(s) will be considered by IMVO independently of previous decision(s). If you are a MAH that might be eligible for this rebate, please email us at and we will provide details of how to apply.

MA transfers – If all the marketing authorisations (MAs) belonging to one MAH are transferred to a different MAH within the same pharmaceutical corporation or to an unrelated company that is not already registered with IMVO, please contact us by email ( for guidance on the fee arrangements in this situation.

Alert investigation

As an MAH, you are not required to investigate A7, A24 and A68 alerts except in the following circumstances:

  1. You are aware that you have caused the alert(s), due to repeating decommissioning transactions on packs under your control, e.g. packs marked as ‘exported’ twice;
  2. An end-user contacts you about such an alert;
  3. IMVO contacts you about such alert(s), for example, in the case of an A7, A24 or A68 alert generated by an end-user where no end-user root cause can be identified;
  4. The HPRA requests you to investigate such alert(s).

The reason for this approach is that A7 and A24 alerts generated by end-users will rarely be due to errors on the part of the MAH. Similarly, the vast majority of A68 alerts generated by end-users are due to end-user software or scanner issues. In relation to a. above, you can determine if the alert was caused by one of your own transactions by checking the alert’s ‘Event Message’. A reference to ‘Market: EU’ will confirm that the alert was generated via an MAH transaction in the EU Hub, and you then need to check if the Client ID in the Event Message is your own Client ID, which can be found in the OBP Portal within the EU Hub. The other possibility is that the alert was generated by a parallel distributor when decommissioning your packs as ‘checked out’ via the EU Hub prior to repackaging them, in which case the Client ID reported will be different from yours.

IMVO may contact you from time to time for additional information about alerts. If you have any queries please email or phone us on +353-1-5715320.

Coding / serialisation requirements

There are no Ireland-specific coding or serialisation requirements. GTINs from GS1 are widely used in the pharmaceutical sector in Ireland. Reimbursement codes do not have to be included in unique identifiers on packs placed on the Irish market. 

Connecting to the EU Hub

EMVO has published a wide range of guidance documents to assist OBPs in connecting to the EU Hub and uploading data to the national systems. See the EMVO website for details.

Designated Wholesalers

Article 20(b) of the Commission Delegated Regulation (EU) 2016/161 relieves wholesalers from the requirement to verify packs if received from the manufacturer or MAH or a wholesaler designated by the MAH, by means of a written contract, to store and distribute products covered by his MA on his behalf (i.e. ‘Designated Wholesaler’). MAHs (including parallel importers / parallel distributors) are obliged to upload to the EU Hub a list of ‘Designated Wholesalers’ for each product placed on the market. For detailed guidance on Designated Wholesalers, please see Appendix 5 to the EMVO Master Data Guide which is available on the EMVO website.

Regulatory guidance for MAHs

Guidance on the regulatory aspects of FMD has been published by the:

The European Commission also published information on falsified medicines, including a detailed Q&A on Safety Features which is regularly updated.

IMVO webinars for Marketing Authorisation Holders

For information on any upcoming webinars visit the News and Events page.

Where to get support

Click here to find support information.

Useful Information

Click here to find useful information.